The platform is rolling out a updated setting that permits them to cut down on the quantity of AI-made content appearing in their streams. This initiative comes as the company disclosed that it now features more than 1 bn AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a global rollout. This advancement coincides with a surge in AI content, spurred by recent AI video creators.
The Broader AI Trend
Recent reports that nearly one in 10 of the most rapidly expanding channels on another major platform exclusively feature content made by AI. A significant portion of this output is classified as mass-produced AI material, a term for poor-quality, bulk-generated content that is often absurd or surreal.
Based on user feedback that numerous viewers appreciate content created using AI tools, ranging from AI artwork to informative clips, and we aim to offer the community the option to increase or decrease of that, based on their own choices,” commented a platform representative.
Scale of AI Content
The service shared that there are currently 1.3 billion videos on its app tagged as made with AI. Overall, over 100 mn pieces of content are uploaded to the service daily, making AI content a relatively small percentage of its total content library.
How to Adjust Settings
Members will be in a position to limit or boost the amount of AI-generated videos they view by accessing the topic control option in the app and selecting “AI-generated content”. Other topics that currently be controlled under the tool encompass current affairs, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s rules require creators to tag lifelike AI-made content, and it bans malicious fake videos of public figures or emergencies. Any believable AI video that is not labeled can be taken down under its community policies.
Furthermore, the service will from now on add an “AI-made” watermark to content made using its built-in AI features, or flagged by an cross-platform project for spotting artificial media. This action is designed to help prevent users from seeking to circumvent the tagging system.
Educational Initiatives
The platform is also launching a $2m awareness program for experts and organizations to create educational content about responsible artificial intelligence. This project will assist educational bodies dedicated to teaching coding and technology.
Platform Protection
The video-sharing app has defended its content review process, during debate over proposals to lay off a large number of safety staff in the United Kingdom. It is planning to eliminate 439 jobs in its content moderation division in the UK capital, with labor groups and internet security professionals raising concerns that people are being substituted by AI moderation.
A company official explained that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by removing the most distressing content ahead of it is viewed by people. TikTok stated a notable drop in shocking and graphic content reviewed by content reviewers over the last 12 months due to intervention by its AI tools.
We believe it is crucial to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s very important to reduce exposure to dangerous material as swiftly, which is the area in which a lot of the machine support is really helping us work at speed.”
