Where Has the Excitement Gone? The Fall of the Goals from Open Play

Football match action
Wolves recorded 10 fewer goals from open-play situations than at this stage the previous campaign.

A major talking point of the EPL season so far has been the decline of goals scored in open-play scenarios and the way clubs are netting increasingly from set-pieces instead.

When we compare goal sources to matchday 11 last season, there have been a drop of 39 goals in open-play and an increase of 26 from set-plays and penalties, resulting in 13 fewer overall.

Examining the bigger picture, efforts on goal sides are producing reveal a remarkable 370 fewer in open play than at this stage last season.

Regardless of the big increase in set-play finishes, we've actually seen just two more shots produced from them outside of penalties, demonstrating how effective sides are at devising strategies to convert from set-pieces.

Goal Statistics Show a Story

Over 300 goals scored in 110 matches to date calculates at 2.74 scores per fixture, which if it continued for all 38 games could be the lowest for since 2020-21, back in 2020-21 (2.69 average).

However, only under 200 goals scored in open play equates to 1.78 each match and is tracking to be the smallest for since 2009-10, since 2009-10 (1.76).

That campaign additionally represents the unique EPL season to see scoring more often from set-plays excluding penalties than this season's rate of 0.77 each match (0.79).

Which Teams Account for This Change?

In terms of scoring from open-play, Wolverhampton Wanderers have experienced by far the biggest decline, netting only four in 11 matches, 10 fewer than this point last season.

Apart from Wolves, the EPL's drop in open play goals is predominantly a London phenomenon, with half of the capital's seven sides scoring at least five fewer goals from open-play than the previous year.

In fairness, that's largely down to their scoring numerous scores at the early stages of the previous campaign rather than them having difficulty to convert in open play the current term.

Meanwhile Manchester City have experienced the most significant jump, with almost every one of the 23 they've scored so far originating in open play.

Dead-Ball Dominance

Comparing clubs that came up with the teams that went down they took the place of. Play-off winners Sunderland have recorded three more goals in open-play than Southampton achieved in matchday 11 en route to demotion last season.

When it comes to scoring from set-plays (excluding spot-kicks), the Gunners and the Blues have seen the biggest increase, with each team compensating for the reduction of five goals that they've scored in open play with an equal amount from dead-ball situations.

Manchester United have scored double the number goals from set-plays as they managed in the first 11 matches last season ahead of the manager took charge, while the Black Cats additionally prove better at converting than the similar-colored team they replaced.

Man City don't seem to have got the memo about scoring more from set-plays, since they've scored a reduction of three than the previous campaign, as have Nottingham Forest, though this could be because of the tactical shift they're working to install.

General Tendencies

Six teams – Arsenal, the Blues, Fulham, Newcastle, Tottenham and the Hammers – represent this term's primary examples by recording fewer scores from open-play and increased from set-pieces, while City are the sole team to defy the pattern up to now by performing the exact opposite.

It will be fascinating to see if teams continue to place such emphasis on set-plays as the season goes on or if they find again their general attacking flair and start converting increased totals in open-play also.

Patrick Lewis
Patrick Lewis

A tech journalist and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on society.